Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Virtual Reality Isn’t (Just) Playing Games

By David Wertheimer • Aug 18, 2015

How High Def Is Changing Your Brain

By David Wertheimer • Aug 17, 2015

Facebook Is About to Test Its Enormous Solar-Powered...

By David Wertheimer • Aug 17, 2015

3 Native Advertising Myths

By David Wertheimer • Aug 14, 2015
Virtual Reality

Virtual Reality Isn’t (Just) Playing Games

Virtual reality gaming has been “the future” for a long time, but now that there are products set to be released that can...
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Fake Cans

How High Def Is Changing Your Brain

What happens as high definition gets better and better? As cameras evolve and create pictures that make us feel as though we are...
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CX Deck

Facebook Is About to Test Its Enormous Solar-Powered Drone

Facebook is set to launch their solar-powered drone Aquila into the stratosphere. Aquila has a wingspan the size of a Boeing 737,...
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Native Advertising Myths

3 Native Advertising Myths

Native ads are still proving a challenge for publishers and buyers alike, even as Instagram dabbles in the arena. Why are some...
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Driverless Cars

Welcome to a City Designed for Testing Driverless Cars

Autonomous cars are the future. One of the biggest concerns about driverless cars is, understandably, safety. To combat that fear, the...
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Innovation

5 Strategies Big Businesses Use To Build A Culture of Innovation

It’s vital for corporations to build innovative cultures in the workplace. Among the reasons: improvement in productivity,...
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Hack-Proof Hardware

Hack-proof hardware to replace passwords

Today, a person’s entire life essentially lives on the Internet—from their credit card information to family photos. Creating...
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Bloomberg Media

How Bloomberg monetizes readers who arrive from social media

Bloomberg Media is working toward finding the perfect solution to capitalize on the growing number of users that arrive at...
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Instagram Earnings

Wall Street wants to know if Instagram can make money

Mobile advertising has become a lucrative industry for investors. Facebook earned $12.4 billion in ad revenue last year and 76 percent...
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Snapchat Specialists

Publishers are Hiring Snapchat Specialists

Publishers from CNN to National Geographic are taking a page from Daily Mail’s playbook — hiring specialists to create...
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