Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts with category Advertising/Marketing

Native Advertising Myths

3 Native Advertising Myths

Native ads are still proving a challenge for publishers and buyers alike, even as Instagram dabbles in the arena. Why are some...
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Instagram Earnings

Wall Street wants to know if Instagram can make money

Mobile advertising has become a lucrative industry for investors. Facebook earned $12.4 billion in ad revenue last year and 76 percent...
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Advertising

Dear brands, Honesty is the future of advertising

Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend...
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Content

Don’t Turn Content Into This Generation’s Banner Ads

Content marketing has a lot of potential to help marketers succeed, but there’s also a lot of room for failure if marketers...
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Zappos Embrace Holacracy

Zappos Embraces Holacracy as Millennials Shape the Future of Work

Millennials are the kids who were born between 1977 and 2000. They’re also the next generation of buyers, sellers and CEOs. Many...
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Brand Stroytelling

Scrap the Boring Stuff – Make Your Brand’s Story Mean Something

Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their...
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Despite the need to—80% of marketers can’t personalize their marketing

Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
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5 Subtle But Effective Digital Marketing Strategies

If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
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The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
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Striking a Balance

How to Strike a Balance Between Marketing and Tech

Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be...
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