Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Posts with category Advertising/Marketing

Micro Moments

10 Ways Marketers Can Compete for Micro-Moments

Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
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Tim Cook

A New Plea for Privacy Rights from Apple’s CEO

Apple CEO Tim Cook recently spoke out against companies using personal data to target ads to its users. It’s becoming...
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Gen Z

Stung by Millennial Misses, Brands Retool for Gen Z

Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If...
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Facebook Marketing

Facebook Marketing in 2015

Facebook marketing is more important than ever. Building a loyal following on Facebook is harder than ever. PostPlanner shares five...
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SEO Still Matters

SEO Still Matters

Why worry about SEO in this day and age? Because after all these years, Google still has a huge impact on your audience: – 93%...
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Native Advertising

The What, Why and How of Native Advertising

We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written...
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Brand Storytelling

Brand Storytelling Is About to Get Much More Effective

Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
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Content Marketing

The Key Elements of Killer Content Marketing

Content marketing is a way to produce what people want instead of producing what they shun. It also shows potential customers that...
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Marketing Campaigns

7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns

Looking to super-charge your mobile marketing campaigns? According to a recent report, 84% of companies are lacking a formal mobile...
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Facebook Advertising Campaign

Don’t Give Up On Facebook Advertising Before Trying These 4 Things

Learn what it takes to run a successful Facebook advertising campaign. Here are four tricks to increase ROI: Calculate your online...
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