Uber Is Now Testing “Suggested Pickup Points”
Have you had an Uber experience where you spent more time looking for your driver than getting to your destination? Well you’re not...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts with category Consumer Experience
Despite the need to—80% of marketers can’t personalize their marketing
Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
Apple Music and the Future of the Music Industry
There has been a lot of talk about music streaming services and how the artists are compensated for their work. This article dissects...
Apple and Google Ecosystem
When it comes to technology, most users mainly care about the results they get from what they’re using. That’s why Apple and...
Why Apple Abandoned the World’s Most Beloved Typeface
Apple has replaced its beloved Helvetica Neue typeface for its first in-house font in 20 years–say hello to San Francisco. It was...
Oculus’ Next Big Move is to Make VR a Social Experience
Instead of virtual reality becoming a world you can escape to once you put on a headset, Oculus is working toward making it a social...
Stung by Millennial Misses, Brands Retool for Gen Z
Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If...
Snapchat Discover: Why It Wins the Storytelling Game
Snapchat is reinventing the way we (young people) consume news and engage with content/brands. For example, Snapchat Discover...
We’re Seriously Underestimating the Virtual-Reality Market
Virtual reality and augmented reality are projected to be a $150 billion industry by 2020. VR and AR are going to revolutionize user...
Nike Sensory-Enriched Workout
This treadmill brings a sensory-enriched experience to the mundane work out. With Nike’s Force of Nature, the runner’s...