Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts with category Storytelling

Brand Stroytelling

Scrap the Boring Stuff – Make Your Brand’s Story Mean Something

Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their...
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Business of Story

Winning the Story Wars with Jonah Sachs

The ability to tell a story and to tell it well is what will set you apart from every other business. The Business of Story podcast...
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The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
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virtual reality hand

Oculus’ Next Big Move is to Make VR a Social Experience

Instead of virtual reality becoming a world you can escape to once you put on a headset, Oculus is working toward making it a social...
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Snapchat Discover

Snapchat Discover: Why It Wins the Storytelling Game

Snapchat is reinventing the way we (young people) consume news and engage with content/brands. For example, Snapchat Discover...
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Explain Your Startup

Best Way to Explain Your Startup

The best way to explain your startup: tell a story. When it comes to storytelling, my preference is always for visual storytelling. In...
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Virtual Reality Changing Storytelling

Virtual Reality Is Changing Storytelling

Virtual reality’s effect is going to be profound. The immersive and sensory experience is on track to being integrated into...
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Storytelling on Social Media

Storytelling on Social Media – The Ripple Effect

The strongest emotional hooks are those about people. Yes, brand storytelling is about brands, but it usually starts with humans....
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Engage Audiences with Storytelling

To Engage Audiences with Storytelling, Don’t Think Like a Pop Star

While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five...
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The Moral Bucket List

The Moral Bucket List

There are two sets of virtues, the résumé virtues and the eulogy virtues. The résumé virtues are the skills you bring to the...
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