Thoughts/musings from the leading edge of media, entertainment & technology
How Bloomberg monetizes readers who arrive from social media
Bloomberg Media is working toward finding the perfect solution to capitalize on the growing number of users that arrive at publisher’s websites through social media. It recently introduced Social Connect 2.0, which is a product that lets marketers serve ads to visitors who come to the site from social channels. This is a profitable move for publishers and for advertisers. The market will continue to grow and with it, publishers are going to constantly have to find ways to reach users from social media. I look forward to seeing how other publishers follow Bloomberg’s lead. Read more here: http://bit.ly/1S7qhKo
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