Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

How Bloomberg monetizes readers who arrive from social media

Written by   •  Thursday, 13.08.2015, 01:15
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Bloomberg Media

Bloomberg Media is working toward finding the perfect solution to capitalize on the growing number of users that arrive at publisher’s websites through social media. It recently introduced Social Connect 2.0, which is a product that lets marketers serve ads to visitors who come to the site from social channels. This is a profitable move for publishers and for advertisers. The market will continue to grow and with it, publishers are going to constantly have to find ways to reach users from social media. I look forward to seeing how other publishers follow Bloomberg’s lead. Read more here: http://bit.ly/1S7qhKo

David Wertheimer

174 Posts

David Wertheimer is the President of Digital at FOX.

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