Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Virtual Reality Isn’t (Just) Playing Games

By David Wertheimer • Aug 18, 2015

How High Def Is Changing Your Brain

By David Wertheimer • Aug 17, 2015

Facebook Is About to Test Its Enormous Solar-Powered...

By David Wertheimer • Aug 17, 2015

3 Native Advertising Myths

By David Wertheimer • Aug 14, 2015
Advertising

Dear brands, Honesty is the future of advertising

Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend...
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Content

Don’t Turn Content Into This Generation’s Banner Ads

Content marketing has a lot of potential to help marketers succeed, but there’s also a lot of room for failure if marketers...
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Google Glasses

Google Could Make Glasses That Take Searchable Video

Google has put in a patent for a glass-like wearable that records videos and makes those videos searchable through the cloud. Sounds...
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Designers

5 Roles Every Great Designer Must Play

Today, designers are taking on more roles at companies. Yes, they are coding, but they are also creating and collaborating with other...
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Facebook Video

Food publishers are early winners of Facebook video

Facebook has been allowing users to upload videos directly to their platform for quite some time. And now we know that food-related...
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Reinvetion for Succes

Why Constant Reinvention is the Path to Lasting Success

Some of the most successful people today are also the most creative. Creative people can think of new and better ways to do something...
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Flipagram

Video Storytelling App Flipagram Raises $70 Million

You may have heard of Flipagram. The two-year old app allows users to tell stories by making music video-like clips with photos and...
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Adobe Flash

Flash. Must. Die.

Flash is under fire–again. The security boss at Facebook, Alex Stamos, recently called for the end of the software platform after...
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Zappos Embrace Holacracy

Zappos Embraces Holacracy as Millennials Shape the Future of Work

Millennials are the kids who were born between 1977 and 2000. They’re also the next generation of buyers, sellers and CEOs. Many...
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Brand Stroytelling

Scrap the Boring Stuff – Make Your Brand’s Story Mean Something

Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their...
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