Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Virtual Reality Isn’t (Just) Playing Games

By David Wertheimer • Aug 18, 2015

How High Def Is Changing Your Brain

By David Wertheimer • Aug 17, 2015

Facebook Is About to Test Its Enormous Solar-Powered...

By David Wertheimer • Aug 17, 2015

3 Native Advertising Myths

By David Wertheimer • Aug 14, 2015
Product Hunt

How Has Product Hunt Become Such a Critical Startup Website?

Product Hunt is THE place to launch your startup today. Product Hunt did for Meerkat what Tech Crunch did for Twitter. After each of...
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Applewath Typeface

Why Apple Abandoned the World’s Most Beloved Typeface

Apple has replaced its beloved Helvetica Neue typeface for its first in-house font in 20 years–say hello to San Francisco. It was...
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Striking a Balance

How to Strike a Balance Between Marketing and Tech

Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be...
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Google Startup New York

New Google Startup Seeks to Improve Life in the Big City

The former New York City deputy mayor for economic development and Google CEO Larry Page have come together to launch Sidewalk Labs,...
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Micro Moments

10 Ways Marketers Can Compete for Micro-Moments

Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
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Food waste

Digital Technology Takes on Food Waste

Food waste is a growing problem around the world as $1 trillion worth of food is lost or wasted per year globally (1.3bn tons of...
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Tim Cook

A New Plea for Privacy Rights from Apple’s CEO

Apple CEO Tim Cook recently spoke out against companies using personal data to target ads to its users. It’s becoming...
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virtual reality hand

Oculus’ Next Big Move is to Make VR a Social Experience

Instead of virtual reality becoming a world you can escape to once you put on a headset, Oculus is working toward making it a social...
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Gen Z

Stung by Millennial Misses, Brands Retool for Gen Z

Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If...
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OpenEars

Who Needs Ears When You Can Have Binaural Earphones?

When you listen to audio from a smartphone in a video, it’s usually muffled by the sound of the wind or the busy noise of your...
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