Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Publishers are Hiring Snapchat Specialists

Written by   •  Wednesday, 12.08.2015, 10:55
Snapchat Specialists

Publishers from CNN to National Geographic are taking a page from Daily Mail’s playbook — hiring specialists to create content specifically for Snapchat. This is a great move for these conglomerates to reach a younger audience, since 37 percent of Snapchat’s 100 million active daily users are between the ages of 18 and 24. If executed correctly, this could really change how the younger generation of Snapchat users interact with daily news. Read more here:

David Wertheimer

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David Wertheimer is the President of Digital at FOX.

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