Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts tagged with content

Arianna Huffington’s Improbable, Insatiable Content Machine

“Content is king”—that buzz phrase will never die. This article highlights Ariana Huffington’s content machine, the...
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Build Trust Not Traffic

Why You Should Be Building Trust, Not Traffic

Power on the web does not come from content. It comes from social transmission and trust. 83% of CMOs claim that social sharing is the...
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David Wertheimer at NAB Show

Social Media & Television (from NAB)

At NAB Conference in Las Vegas: Social Media and the Business of Live Television
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Native Advertising

The What, Why and How of Native Advertising

We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written...
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Digital Content

Media Viewing Revolution (ETC Interview)

David Wertheimer speaking on consuming digital content.
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Brand Storytelling

Brand Storytelling Is About to Get Much More Effective

Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
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Content is King

There is a secret to writing smart content that go viral

There is a secret to writing smart, long-form articles and content that go absolutely viral. Here, Fast Company shares how to do that:...
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Content Marketing

The Key Elements of Killer Content Marketing

Content marketing is a way to produce what people want instead of producing what they shun. It also shows potential customers that...
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Snapchat Discover

Snapchat Launches Discover

Snapchat now has a Discover feature, which will let you see content from brands like ESPN, CNN, Vice and Warner Music. Read full...
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