Thoughts/musings from the leading edge of media, entertainment & technology

Wertheimer.

Focused on the future of entertainment & media

Posts tagged with digital

Brand Storytelling

Brand Storytelling Is About to Get Much More Effective

Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
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TIME Selling Ads Programmatically

Time Inc. Now Selling Print Ads Programmatically

Time Inc. is now letting marketers buy print ads with the same automated technology used to buy digital ads. Programmatic ad-buying is...
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When Traditional Meets Digital Marketing

When Traditional Marketing Meets Digital Marketing

Traditional and Digital Marketing: When Worlds Collide. A changing landscape means leveraging the best of the old and the new. The...
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Instagram Brand Videos

The Top Branded Instagram Videos of 2014

No surprise, but the companies that take social, and Instagram in particular, seriously, do well in the rankings. Made-for-the-medium...
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