Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts tagged with marketing

Despite the need to—80% of marketers can’t personalize their marketing

Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
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5 Subtle But Effective Digital Marketing Strategies

If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
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The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
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Striking a Balance

How to Strike a Balance Between Marketing and Tech

Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be...
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Micro Moments

10 Ways Marketers Can Compete for Micro-Moments

Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
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Making Stories in a Digital World

At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
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Facebook Marketing

Facebook Marketing in 2015

Facebook marketing is more important than ever. Building a loyal following on Facebook is harder than ever. PostPlanner shares five...
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Build Trust Not Traffic

Why You Should Be Building Trust, Not Traffic

Power on the web does not come from content. It comes from social transmission and trust. 83% of CMOs claim that social sharing is the...
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SEO Still Matters

SEO Still Matters

Why worry about SEO in this day and age? Because after all these years, Google still has a huge impact on your audience: – 93%...
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Native Advertising

The What, Why and How of Native Advertising

We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written...
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