Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

Posts tagged with marketing

Despite the need to—80% of marketers can’t personalize their marketing

Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
Comments Off

5 Subtle But Effective Digital Marketing Strategies

If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
Comments Off

The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World

With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
Comments Off
Striking a Balance

How to Strike a Balance Between Marketing and Tech

Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be...
Comments Off
Micro Moments

10 Ways Marketers Can Compete for Micro-Moments

Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
Comments Off
Storytelling

Making Stories in a Digital World

At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
Comments Off
Facebook Marketing

Facebook Marketing in 2015

Facebook marketing is more important than ever. Building a loyal following on Facebook is harder than ever. PostPlanner shares five...
Comments Off
Build Trust Not Traffic

Why You Should Be Building Trust, Not Traffic

Power on the web does not come from content. It comes from social transmission and trust. 83% of CMOs claim that social sharing is the...
Comments Off
SEO Still Matters

SEO Still Matters

Why worry about SEO in this day and age? Because after all these years, Google still has a huge impact on your audience: – 93%...
Comments Off
Native Advertising

The What, Why and How of Native Advertising

We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written...
Comments Off
To Top
UA-57955058-1