Brand Storytelling Is About to Get Much More Effective
Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts tagged with marketing
Storytelling is Ubiquitous
Storytelling is ubiquitous. In the era of engagement marketing, the essence of what makes us marketers won’t change. No matter how...
The Key Elements of Killer Content Marketing
Content marketing is a way to produce what people want instead of producing what they shun. It also shows potential customers that...
5 things brands should know about the Google-Twitter partnership
Wondering how the Google and Twitter partnership will affect your marketing? Digiday provides five pros and cons that brands should...
Brand U Events – Inspiring the Next Generation of Media Talent
If you know of up-and-coming media stars at F500 companies, let us know! I’ve been working with Bonin Bough on bringing his new...
How Brands Can Really Matter in the Moment
Living and engaging in the moment is magical for a brand, but it’s hard to do. Even though it is real-time, the key is to still...
When Traditional Marketing Meets Digital Marketing
Traditional and Digital Marketing: When Worlds Collide. A changing landscape means leveraging the best of the old and the new. The...