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The Art of Simple Questions Lead to Great Innovations

Written by   •  Sunday, 05.04.2015, 06:44
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Simple Questions Lead to Great Innovations

Great companies begin by wondering about simple things and asking simple questions — eventually leading companies to great innovations:

  1. Therefore, what?
  2. Isn’t this interesting?
  3. Is there a better way?
  4. Why doesn’t our company do this?
  5. It’s possible, so why don’t we make it?
  6. Where is the market leader weak?

 

Read full article by Guy Kawasaki here

David Wertheimer

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David Wertheimer is the President of Digital at FOX.

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