Thoughts/musings from the leading edge of media, entertainment & technology
The Role of Digital in TV Research, Fanship and Viewing
As President of Digital at Fox, I know that digital platforms are changing the way people experience television and there are more ways than ever for TV audiences to research, participate in and access television content. With 90% of TV viewers visiting YouTube and Google Search, Google looked at how they are using these platforms to extend their experiences beyond their television sets.
Read more about digital platforms on Think With Google.
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