Thoughts/musings from the leading edge of media, entertainment & technology

David Wertheimer.

Focused on the future of entertainment & media

The Role of Digital in TV Research, Fanship and Viewing

Written by   •  Sunday, 22.02.2015, 19:04
The Role of Digital in TV Research, Fanship and Viewing

As President of Digital at Fox, I know that digital platforms are changing the way people experience television and there are more ways than ever for TV audiences to research, participate in and access television content. With 90% of TV viewers visiting YouTube and Google Search, Google looked at how they are using these platforms to extend their experiences beyond their television sets.

Read more about digital platforms on Think With Google.

David Wertheimer

174 Posts

David Wertheimer is the President of Digital at FOX.

Related Posts

  • What’s Really Happening with TV Viewing?

    Here’s a look at what’s really happening with TV viewing. This blog looked at the “Stürm und Drang” (thunder and lightning for those of you not into German) about levels of TV...

  • Why TV is Still Crushing Digital Video

    Why I am really excited about the growth opportunity for digital viewing of TV shows…”Why TV is still crushing digital video, in 5 charts.” Digital video is a growing market,...

  • How Brands Can Really Matter in the Moment

    Living and engaging in the moment is magical for a brand, but it’s hard to do. Even though it is real-time, the key is to still plan ahead to stay in front of your competition....

Comments are closed.

To Top