Thoughts/musings from the leading edge of media, entertainment & technology
5 things brands should know about the Google-Twitter partnership
Wondering how the Google and Twitter partnership will affect your marketing?
Digiday provides five pros and cons that brands should know about the partnership:
- Real-time marketing becomes more important
- It makes real-time Twitter marketing riskier
- Search and social need to be even more intertwined
- More earned media on Twitter posts
- User acquisition
Read full article on Digiday.
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