Despite the need to—80% of marketers can’t personalize their marketing
Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts tagged with marketing
5 Subtle But Effective Digital Marketing Strategies
If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
How to Strike a Balance Between Marketing and Tech
Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be...
10 Ways Marketers Can Compete for Micro-Moments
Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
Facebook Marketing in 2015
Facebook marketing is more important than ever. Building a loyal following on Facebook is harder than ever. PostPlanner shares five...
Why You Should Be Building Trust, Not Traffic
Power on the web does not come from content. It comes from social transmission and trust. 83% of CMOs claim that social sharing is the...
SEO Still Matters
Why worry about SEO in this day and age? Because after all these years, Google still has a huge impact on your audience: – 93%...
The What, Why and How of Native Advertising
We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written...