Scrap the Boring Stuff – Make Your Brand’s Story Mean Something
Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts tagged with storytelling
Winning the Story Wars with Jonah Sachs
The ability to tell a story and to tell it well is what will set you apart from every other business. The Business of Story podcast...
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
Oculus’ Next Big Move is to Make VR a Social Experience
Instead of virtual reality becoming a world you can escape to once you put on a headset, Oculus is working toward making it a social...
Snapchat Discover: Why It Wins the Storytelling Game
Snapchat is reinventing the way we (young people) consume news and engage with content/brands. For example, Snapchat Discover...
Best Way to Explain Your Startup
The best way to explain your startup: tell a story. When it comes to storytelling, my preference is always for visual storytelling. In...
Virtual Reality Is Changing Storytelling
Virtual reality’s effect is going to be profound. The immersive and sensory experience is on track to being integrated into...
Storytelling on Social Media – The Ripple Effect
The strongest emotional hooks are those about people. Yes, brand storytelling is about brands, but it usually starts with humans....
To Engage Audiences with Storytelling, Don’t Think Like a Pop Star
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five...
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...