3 Native Advertising Myths
Native ads are still proving a challenge for publishers and buyers alike, even as Instagram dabbles in the arena. Why are some...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts with category Advertising/Marketing
Wall Street wants to know if Instagram can make money
Mobile advertising has become a lucrative industry for investors. Facebook earned $12.4 billion in ad revenue last year and 76 percent...
Dear brands, Honesty is the future of advertising
Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend...
Don’t Turn Content Into This Generation’s Banner Ads
Content marketing has a lot of potential to help marketers succeed, but there’s also a lot of room for failure if marketers...
Zappos Embraces Holacracy as Millennials Shape the Future of Work
Millennials are the kids who were born between 1977 and 2000. They’re also the next generation of buyers, sellers and CEOs. Many...
Scrap the Boring Stuff – Make Your Brand’s Story Mean Something
Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their...
Despite the need to—80% of marketers can’t personalize their marketing
Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to...
5 Subtle But Effective Digital Marketing Strategies
If you want to create an effective digital marketing strategy, you have to know how to stand out from the competition by creating...
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these...
How to Strike a Balance Between Marketing and Tech
Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be...