Dear brands, Honesty is the future of advertising
Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts tagged with brands
Stung by Millennial Misses, Brands Retool for Gen Z
Just when marketers thought they were catching up to the millennials, the “centennials” or Generation Z has arrived. If...
To Engage Audiences with Storytelling, Don’t Think Like a Pop Star
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five...
Digital maturity: Most brands have a lot of growing up to do
There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global...
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
What brand storytellers can learn from the Oscars
Global brands and their creative agencies often cite films and the storytellers behind them as inspiration. But they need to sit up...
3 Resolutions for Brands – Think with Google
Connecting with the right people in the moments that matter is the what marketing is all about. In 2015, more brands are embracing...
LinkedIn Expands Blogging Tool, Wants More People Writing Long-Form
Curious to see how many people take advantage of LinkedIn’s publishing tool. It’s a great way for users to enhance their...
The Top Branded Instagram Videos of 2014
No surprise, but the companies that take social, and Instagram in particular, seriously, do well in the rankings. Made-for-the-medium...
Social Media Fans Might Not Be Your Best Customers
At FOX, we have many of the largest social communities in the world. We have individual fan pages with more than 75M likes, and we...