Thoughts/musings from the leading edge of media, entertainment & technology
Instagram Could be a $2 Billion Business Next Year
Three years ago, Facebook acquired Instagram when it had fewer than 80 million users for $1 billion dollars. Today, the app has over 300 million users and could generate $2 billion in revenue next year. How did Facebook do it? By effectively incorporating a mobile advertising business that didn’t detract users and increased ad sales. It has found a way to incorporate an ad into a personal experience with great success.
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