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Nike Sensory-Enriched Workout

Written by   •  Thursday, 04.06.2015, 07:57
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Nike Workout

This treadmill brings a sensory-enriched experience to the mundane work out. With Nike’s Force of Nature, the runner’s workout is transformed into a whimsical, creative reactive piece of art. The runner becomes the form of art, using visual effects that amplify the flow of running. This wave of technology brings innovation to the workout experience, fixated in real-time experience. I’m interested to see how this trend plays out.

 

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David Wertheimer

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David Wertheimer is the President of Digital at FOX.

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