Thoughts/musings from the leading edge of media, entertainment & technology
Why You Should Be Building Trust, Not Traffic
Power on the web does not come from content. It comes from social transmission and trust. 83% of CMOs claim that social sharing is the primary benefit of social media marketing and 70% of their customers are more likely to buy something when they see content about a product or service shared by a friend. Building trust instead of traffic takes time, a new mindset, a new commitment, and perhaps even a leap into the unfamiliar.
Read full article here and learn why it’s all about trust, not traffic.
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