Thoughts/musings from the leading edge of media, entertainment & technology
Evolution of TV: Reaching Audiences Across Screens
In this article, Think With Google digs into their first dynamic about the transformation of TV— reaching fragmented audiences spread across hundreds of screens and devices—and discusses the challenges and opportunities for distributors, programmers, and advertisers. As we transition to the delivery of content over the internet, the line between traditional linear TV and online TV programming continues to blur. For viewers, it’s a win-win situation as they increasingly watch the content they like on their own terms.
Read full article about the evolution of TV here.
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