Thoughts/musings from the leading edge of media, entertainment & technology
Storytelling In The Digital Media Age
Brand managers must understand how consumers engage on an emotional level in order to accurately predict whether their advertising or any other media content will truly resonate. This is increasingly necessary with the new wave of young consumers.
“Recent studies have shown that attention spans for millennials – those who have grown up in a digital world – are 60 percent shorter than previous generations when it comes to media. They’ve essentially emerged from birth staring at smartphones and tablet computers – with endless entertainment options just a screen away. As this attention span continues to shrink, brands must identify new ways to break through the clutter and establish meaningful, emotional connections with their audiences.”
Learn more about storytelling in the digital age here.
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