Thoughts/musings from the leading edge of media, entertainment & technology
5 Brand Storytelling Considerations to Reach Audiences around the World
When it comes to building audiences and turning prospects into customers, brand storytelling works — if it’s done right. A good story elicits emotion, makes people feel understood, and inspires them to live differently.
This article gives us five strategies to consider:
- Hone your message
- Define your audience
- Create a framework
- Discover your connectors
- Plot your journey
Read full article here.
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