Thoughts/musings from the leading edge of media, entertainment & technology
To Engage Audiences with Storytelling, Don’t Think Like a Pop Star
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five ways brands can use technology with storytelling to captivate audiences.
- Hold tight, loosely
- Let the story evolve
- Remember we are human
- Embrace the new
- Fundamentals still apply
Read full article on AdAge.
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