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To Engage Audiences with Storytelling, Don’t Think Like a Pop Star

Written by   •  Tuesday, 26.05.2015, 06:57
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Engage Audiences with Storytelling

While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five ways brands can use technology with storytelling to captivate audiences.

 

 

  1. Hold tight, loosely
  2. Let the story evolve
  3. Remember we are human
  4. Embrace the new
  5. Fundamentals still apply

 

Read full article on AdAge.

David Wertheimer

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David Wertheimer is the President of Digital at FOX.

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