Thoughts/musings from the leading edge of media, entertainment & technology
Brand Storytelling Is About to Get Much More Effective
Content is the new digital currency. We see it in the ways publishers are reshaping their products, and in the way social networks deliver value to users. Marketers are also looking for new ways to leverage content, and not just through native ads and branded storytelling. Increasingly they’re using new data-driven tools such as programmatic advertising. To date, advertisers have used programmatic ad buying strategies to maximize media efficiency and ROI. But that is quickly changing.
Read full article on AdWeek.
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