Thoughts/musings from the leading edge of media, entertainment & technology
Don’t Turn Content Into This Generation’s Banner Ads
Content marketing has a lot of potential to help marketers succeed, but there’s also a lot of room for failure if marketers don’t have a strategy for their content. Why is this? Content marketing needs to be approached from a strategic standpoint at all times–understanding the role, optimizing the strategy and measuring results. “We can’t simply create content to offset the fact that interruptive advertising is being avoided at an unprecedented rate.” These four tips will help you create a content marketing strategy that works: http://bit.ly/1IgDGt1
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