Thoughts/musings from the leading edge of media, entertainment & technology
Dear brands, Honesty is the future of advertising
Advertisements are very saturated today and they will continue to grow as “advertisers around the globe are expected to spend $592.4 billion in 2015, a 6 percent increase over last year.” Consumers are constantly bombarded with commercials, billboards, radio ads–you name it. If you want your ads to succeed, honesty needs to the mission. It’s all about connecting, empathizing and responding authentically with consumers. Read how here: http://bit.ly/1Gy7P1k
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