Thoughts/musings from the leading edge of media, entertainment & technology
How to Strike a Balance Between Marketing and Tech
Many companies have created a chief marketing TECHNOLOGY officer, or CMTO, to be the link between marketers and technologists. To be successful in that role, you need to understand exactly what the marketers and technologists want. It’s a balancing act, but if done well, can supercharge the effectiveness of marketers and the technologists who support them.
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