Thoughts/musings from the leading edge of media, entertainment & technology
Pinterest Tries to Ditch the ‘Social Network’ Label
A social network is defined as “an online community of people with a common interest who use a website or other technologies to communicate with each other and share information, resources, etc.” Pinterest is typically considered a social network, but it’s trying to do away with the label. Pinterest CEO Ben Silbermann said users pin things because they want them for themselves, not because they want to share them with others later. It’s focused on the individual user, not sharing with the community. Based on how badly things went for Dick Costolo and Twitter after they compared themselves to Facebook at their IPO, it seems smart for Pinterest to create a little distance and define its own category.
Read more about what Silbermann had to say here:
Related Posts
-
How Bloomberg monetizes readers who arrive from social media
Bloomberg Media is working toward finding the perfect solution to capitalize on the growing number of users that arrive at publisher’s websites through social media. It recently introduced...
-
Trending at Instagram
Have you ever wondered about trends? How do they start? Who do they come from? Instagram offers a detailed look into what exactly defines a trend, how to predict them, where to rank them and how...
-
Social Media & Television (from NAB)
At NAB Conference in Las Vegas: Social Media and the Business of Live Television
Comments are closed.