Thoughts/musings from the leading edge of media, entertainment & technology
Snapchat Discover: Why It Wins the Storytelling Game
Snapchat is reinventing the way we (young people) consume news and engage with content/brands. For example, Snapchat Discover intermingles short- and long-form content, which disappears and reappears with new content daily similar to your Snapchat feed. It’s a great tool for content marketers because it’s proven to be an efficient tool to engage with consumers.
Business2Community offers four tips on how to most effectively create your brand narrative through Snapchat.
- Mind your manners
- Multimedia content wins
- Mobilize
- Produce important, engaging content
Read full article here.
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