Thoughts/musings from the leading edge of media, entertainment & technology
Real Innovation is About Solving Problems, not Having Ideas
Everyone seems to have a great idea for a new product or app. But when it comes down to what you should go forward with, most of the ideas are a waste of time. Instead of a great idea, what you really need with innovation is a problem to solve.
“From marketing executives in Fortune 500 companies to hungry developers launching their own startups, the smartest people working in technology routinely get this wrong. The most successful products and services in our lives — the ones we use every day and that change industries and achieve billion-dollar valuations — all solve real problems in their users’ lives.”
Read full article here.
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