Thoughts/musings from the leading edge of media, entertainment & technology
Scrap the Boring Stuff – Make Your Brand’s Story Mean Something
Someone somewhere said something about how boring people rarely make history. Well, the same can be true about businesses and their brands–if you want to be successful, you have to tell the right story, the right way to the right audience. You can do this by utilizing the classic story arc (exposition, rising action, climax, falling action, denouement — yeah it’s all coming back to you). Utilize the right tools to build that arc, and then, you can make history. Read more here: http://bit.ly/1O7Lr4F
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