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Storytelling on Social Media – The Ripple Effect

Written by   •  Monday, 01.06.2015, 08:53
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Storytelling on Social Media

The strongest emotional hooks are those about people. Yes, brand storytelling is about brands, but it usually starts with humans. Harnessing the power of storytelling requires striking that emotional chord. Stories create emotional branding for your business. To amplify your storytelling, social media is useful as it functions as a ripple effect.

 

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David Wertheimer

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David Wertheimer is the President of Digital at FOX.

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