Thoughts/musings from the leading edge of media, entertainment & technology
Tell Your Business Story Like a TED Pro
Everybody knows that storytelling is key to success in entertainment. But what everyone should know is that storytelling is critical to your success, whether you’re giving a TED talk or whether you’re pitching an idea to your internal team. Having worked for Steve Jobs and watched him do it over and over again, I can tell you…there’s a science to it, and it’s worth thinking about if you are ever trying to convince anyone of anything.
John Bates, an executive coach, has done a lot of thinking on the subject. He teaches people:
- Every story needs the 5 C’s – Circumstance, Curiosity, Characters, Conversations and Conflict
- Stop bragging and start relating to your audience
- Spark the emotional side of your audience’s brain
- Get Your Readers Engaged Through the Senses
- Start Your Story in the Middle
- Give Your Audience What Matters
Read the details on WordStream courtesy of Margo da Cunha
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