Thoughts/musings from the leading edge of media, entertainment & technology
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
With skippable ads, it’s not easy to get consumers to pay attention beyond five seconds. What’s the key to beating these odds? Your ad needs to capture the user’s imagination within the first 5 seconds. This includes perfecting brand placement, finding the right tone of voice for your audience, implementing humor the right way and using the right music, or lack thereof. Remember–it’s all about telling your story. Break the rules, make it memorable and you have yourself an unstoppable ad. Read more here.
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