Thoughts/musings from the leading edge of media, entertainment & technology
The What, Why and How of Native Advertising
We all know that content creation is king. We spend a lot of time brainstorming, researching, and creating unique and well-written content across a range of industry niches and target markets. When we create content, we create it with the consumer in mind, adding value to every sentence. But what is the difference between content marketing and native advertising? 83% of UK agencies say they are including native advertising in their media plans for the year ahead. However, almost half of consumers have no idea what native advertising is – and of those consumers who do, 51% are skeptical. This article provides a step-by-step guide on creating a native campaign.
Take a look here.
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