10 Ways Marketers Can Compete for Micro-Moments
Google recently introduced micro-moments, which is the sudden impulsive Google search that begins with “I want” and ends...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts tagged with adage
To Engage Audiences with Storytelling, Don’t Think Like a Pop Star
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five...
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather...
How Snapchat Can Help Retailers Kill ‘Showrooming’
Interesting article from AdAge on how brands can use Snapchat to take control of the retail experience. I wonder if these tips will...