Thoughts/musings from the leading edge of media, entertainment & technology
What brand storytellers can learn from the Oscars
Global brands and their creative agencies often cite films and the storytellers behind them as inspiration. But they need to sit up and take note of how the great auteurs of the film industry are reimagining storytelling for a new audience.
“A culture cannot evolve without honest, powerful storytelling. When society repeatedly experiences glossy, hollowed out, pseudo stories it degenerates,” says Robert McKee. A few leading brands and organizations are already embracing the power of truth to engage customers…
Read full article here.
Related Posts
-
Virtual Reality Is Changing Storytelling
Virtual reality’s effect is going to be profound. The immersive and sensory experience is on track to being integrated into everyday life activities. For businesses, virtual reality is...
-
To Engage Audiences with Storytelling, Don’t Think Like a...
While popular songs catch on because they’re repetitive, this doesn’t work for advertising any more. AdAge provides five ways brands can use technology with storytelling to captivate...
-
Presentation Checklist by Guy Kawasaki
Presentations and storytelling are key. Here are some quick, great lessons from speaker and author Guy Kawasaki on how to create a fantastic presentation. See full presentation here.
Comments are closed.