Thoughts/musings from the leading edge of media, entertainment & technology
When Traditional Marketing Meets Digital Marketing
Traditional and Digital Marketing: When Worlds Collide. A changing landscape means leveraging the best of the old and the new. The test is whether people can adapt to the rapidly changing environment and see what marketing is going to look like in the future.
“Today, however, the traditional marketer is still deeply rooted in, well, their roots: Direct mail, print advertising (including newspaper) and TV. The closest they get to anything digital-related is email…
…The true digital marketer always, and I mean always, keeps their options open. Why? Because technology is being developed at warp speed, literally. What is new at 1PM may be old by 1:05. Yes, it is that fast.”
Read the full article on Forbes.
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