Thoughts/musings from the leading edge of media, entertainment & technology
Brainstorming Does Not Work
New research confirmed that working individually is often more productive than working in groups. It also showed that productivity decreases as group size increases. “Group brainstorming, over a wide range of group sizes, inhibits rather than facilitates creative thinking.” The (contrarian) conclusion: maybe brainstorming doesn’t work after all. An interesting analysis of the science behind brainstorming. Thanks @hardie for the tip.
Read full article on Medium.
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