Time Inc. Now Selling Print Ads Programmatically
Time Inc. is now letting marketers buy print ads with the same automated technology used to buy digital ads. Programmatic ad-buying is...
Thoughts/musings from the leading edge of media, entertainment & technology
Posts with category Digital
To Fend Off Apple, Google Might Let You Pay With Your Voice
For a while, it seemed like mobile payments were a geek’s dream wrapped in a whole lot of hype. But with last year’s...
The Role of Digital in TV Research, Fanship and Viewing
As President of Digital at Fox, I know that digital platforms are changing the way people experience television and there are more...
Text, Voice, Video or In-Person?
Communication is evolving quickly, offering more options than ever before. So what is the best way of communicating in 2015, text,...
Mobile Industry Generated $3.3 Trillion Last Year, Created 11 Million Jobs
Dramatic improvements and changes in mobile communication have led to accelerations in the industry. Mobile is connecting and...