Thoughts/musings from the leading edge of media, entertainment & technology
Time Inc. Now Selling Print Ads Programmatically
Time Inc. is now letting marketers buy print ads with the same automated technology used to buy digital ads. Programmatic ad-buying is a booming practice among digital marketers.
“Nearly $15 billion worth of digital advertising budgets will be spent using this technology in 2015, according to an eMarketer forecast. That represents 55% of all the money spent on digital display ads in the U.S.”
Read the full article on AdAge.
Related Posts
-
NAB Show: Where Content Comes to Life
Social Media and the Business of Live TV.
-
Digital Technology Takes on Food Waste
Food waste is a growing problem around the world as $1 trillion worth of food is lost or wasted per year globally (1.3bn tons of food). To address this growing issue, technological advancements...
-
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather than telling them. Marketing is no longer about telling...
Comments are closed.