Thoughts/musings from the leading edge of media, entertainment & technology
Despite the need to—80% of marketers can’t personalize their marketing
Everybody talks about the importance of personalization. However, a recent study showed that knowing your customer well is proving to be a major challenge. When it comes to personalization, you have to understand where to expand your brand to reach a market you haven’t pinpointed yet. Once you’re able to do that, your brand and marketing campaign can flourish. Read more about the study and some thoughts and strategies for understanding your audience here: http://bit.ly/1HxLZC9
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