Thoughts/musings from the leading edge of media, entertainment & technology
Digital maturity: Most brands have a lot of growing up to do
There’s a huge gap today between consumers’ multi-screen behavior and brands. According to a study of 1,000 global organizations across different industries, “85.4 percent are still stuck in the very first stages of digital maturity.” Not all brands are built with a customer-obsessed architecture, but in the digital marketing landscape, they all need to be digitally mature enough to be able to deliver great, relevant brand experiences to their consumers.
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