Thoughts/musings from the leading edge of media, entertainment & technology
How Snapchat Can Help Retailers Kill ‘Showrooming’
Interesting article from AdAge on how brands can use Snapchat to take control of the retail experience. I wonder if these tips will help drive more customers to a store, especially a brick-and-mortar business.
- In-store only coupons with a surprise offer
- Scavenger hunt, Snapchat-style
- Bluetooth plus Snapchat
- Build anticipation for new items
- Phone a friend
Read full article here.
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