Thoughts/musings from the leading edge of media, entertainment & technology
Making Stories in a Digital World
At the Ad Age Digital Conference, marketing executives from Adobe, Burger King, Taco Bell and Visa discussed making stories rather than telling them. Marketing is no longer about telling stories. It’s about making them. It all starts with the brand, said Ann Lewnes, senior VP-CMO at Adobe. “Brand love leads to story making,” she said. “The ability to get consumers to participate is so much easier than ever before,” she added, referring to the democratization of video production, “but your brand is what lures people to participate.”
Read full article on AdAge.
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