Thoughts/musings from the leading edge of media, entertainment & technology
3 Resolutions for Brands – Think with Google
Connecting with the right people in the moments that matter is the what marketing is all about. In 2015, more brands are embracing programmatic buying to deliver relevant, engaging experiences and earn brand love to achieve this goal.
In this article from Think With Google, the search company offers three resolutions for marketers as they implement programmatic in 2015:
- Measure what matters
- Be relentless about inventory quality
- Prioritize mobile and video
Find the full article on Think With Google.
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